"Design by doing is architectural beta-testing."

Sur Place exhibition

Fixed gear culture experience as indoor bicycle track

“The Sur Place exhibition offered insight into the fast growing urban subculture but also payed hommage to the origins of fixed gears.The exhibition was staged as a big indoor track. In addition to a collection of rare fixed gear bikes, there were objects, movies, documentaries and multimedia installations portraying the passion and sense of freedom shared by riders.


Visitors could bike through the exhibition space, compete in a roller racing and build their own fixed bikes in do-it-yourself workshops. The exhibition ran from May 8th 2010 to August 22nd 2010 starting with the Bicycle Film Festival (BFF) on the opening weekend and a continuation of workshops and salons throughout the exhibitions duration.

Client: Mediamatic
Program: Exhibition
Location: Amsterdam
Phase: Realised 2010
Project team: Hans Vermeulen, Martine de Wit, Hedwig Heinsman, Inara Nevskaya
Contractor: Amsterdam skatepark